Video Distribution Challenges and Solutions for Marketers
Video is a powerful marketing tool, but distributing it effectively can be challenging. Popular video distribution platforms like YouTube, Vimeo, and Wistia all have their own advantages and disadvantages.
Challenges of video distribution on existing platforms:
Lack of control over the viewing experience: On popular video distribution platforms, users are constantly bombarded with other content, such as ads, related videos, and recommendations. This can make it difficult to keep viewers focused on your video.
Difficulty measuring results: It can be difficult to track how many people are watching your videos and how they are engaging with them on popular video distribution platforms. This makes it difficult to measure the effectiveness of your video marketing campaigns.
Limited customization options: Popular video distribution platforms offer limited customization options for your videos. This can make it difficult to create a branded experience for your viewers.
Solutions for video distribution challenges:
Use a video distribution platform that is designed for marketers: There are a number of video distribution platforms that are designed specifically for marketers. These platforms offer features such as custom branding, analytics, and lead generation tools.
Host your videos on your own website: Hosting your videos on your own website gives you complete control over the viewing experience. You can also use analytics tools to track how visitors are engaging with your videos.
Use social media to promote your videos: Social media platforms like Twitter, LinkedIn, and Facebook are great ways to promote your videos. However, it is important to note that social media algorithms are designed to keep users on the platform, so it is important to create engaging content and use relevant hashtags. Also, any time you can link to your existing hosting platform, rather than simply use the walled garden of social media, you will get better results.
Video distribution platforms for marketers:
There are a number of video distribution platforms that are designed specifically for marketers. Some of the most popular options include:
LoopingBack.ai: LoopingBack creates a private audience experience and enables your online videos to become conversations with your audience. Two way video and integrated surveys mean that every customer touch can be more engaging and more valuable. In addition, AI components help you take videos and make them more valuable by creating additional content like blog posts, email templates, and LinkedIn posts.
Vimeo: Vimeo is a video distribution platform that offers a variety of features for marketers, such as custom branding, analytics, and lead generation tools. Vimeo also offers a variety of pricing plans, making it a good option for businesses of all sizes.
Wistia: Wistia is a video distribution platform that is designed specifically for businesses. Wistia offers a variety of features for marketers, such as custom branding, analytics, and lead generation tools. Wistia also offers a variety of pricing plans, making it a good option for businesses of all sizes.
In this video, we introduce a new video distribution platform that is designed specifically for marketers. Our platform offers a number of features that can help you overcome the challenges of video distribution, such as:
Custom branding: You can customize our platform to match your brand identity.
Analytics: You can use our analytics tools to track how viewers are engaging with your videos.
Lead generation tools: You can use our lead generation tools to capture leads from your videos.
Conclusion:
Video distribution can be challenging, but it is an important part of any video marketing campaign. By using a video distribution platform that is designed for marketers, you can overcome the challenges of video distribution and reach your target audience more effectively.